Look at this sandwhich.
I found this photo on a friend’s feed on Facebook. Instantly I knew, I had to know the man who had created this sandwhich.
That man is Adam Pearson.
Adam is a food stylist. He is the man that makes food look good in the pages of magazines and commercials. He is the man who creates the ideal slice of pie. He makes you think that you, yes you, should be eating the food you’re looking at. Right now.
He has styled foodstuffs for such clients as Whole Foods, Food Network, Chiquita Banana (yes, THAT Chiquita), and POM Wonderful. Yes, this is the man who styled those fruits so beautifully that you HAD to buy and eat those lovely California pomegranates. You may even recognise his work from a previous post here on Passable.
He lives in California,with his partner, Matt Armendariz of Matt Bites and their super-cute dogs, Cholula, Bindi and Moxie.
Why food styling?
Why not! Actually I fell out of love with the idea of being a chef while I was in culinary school. It just wasn’t the life I wanted to live. TOO MUCH WORK! Late hours and I didn’t drink or smoke enough to hang with the cool chefs. I wanted to find a career where I could use what I learned in school that was creative and allowed me to be the boss.
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Doug Townsend 4:37 pm on September 23, 2010 Permalink |
Simon – I’m glad that you were able to attend the summit, listen the presentations, meet some of the delegates and taste some of the great food served throughout the event. I have to agree that the One World, One Table luncheon was a real highlight of the three days. Not only were all of the dishes unique and delicious, but the personal connection that was talked about by presenters such as Michael Smith was facilitated through the demonstrations of each of the four chefs on stage.
Being part of the group that organized this conference, I am extremely pleased with the final product now that all is said and done. We were able to bring together delegates, speakers and media from more than a dozen countries. We were able to facilitate engaging and sometimes interactive sessions with a wide variety of presenters covering diverse topic matter. We provided a number of quality networking opportunities – some of which lasted until the wee hours of the morning and we were able to successfully showcase many of Nova Scotia’s wonderful culinary products and phenomenal culinary talents to an international audience (including the chef and kitchen staff of the World Trade Centre).
To address your final point about a notable lack of local food producers or farmers in attendance at the conference, I offer the following. This situation can be attributed a number of reasons, but there are couple that stick out in my view. The conference happened to fall smack in the middle of harvest season and one of the busiest tourism periods of the year in Nova Scotia. The decision to host the conference when we did was not taken lightly. We understood that the timing would be tough for operators, producers and farmers, but without going into detail, there were a number of factors which dictated why the conference was hosted this past week. Despite the actual time of year, it has been our experience that it’s difficult for producers and farmers to step away from their businesses for more than a day at the best of times. In most cases, owners are operators and it can be difficult for them to justify leaving the business for several days (not to mention spending hundreds of dollars on registration fees and accommodations). It is also important to note that we made every effort to encourage our members to join us at the conference.
All that being said, it is our responsibility at Taste of Nova Scotia to pass on all of the incredible ideas that emerged from the summit to businesses throughout the province. In addition, we will continue to lead the charge in the development of a viable culinary tourism industry in Nova Scotia. The development of an industry which is collaborative, innovative, inclusive and accessible for all of those who wish to play a part.
The Summit has us inspired and excited about truly positioning Nova Scotia as a legitimate international culinary tourism destination. I would even go as far as saying that this could be the tipping point. But, I guess only time will tell…
simonathibault 8:08 pm on September 23, 2010 Permalink |
Hey Doug,
Thanks for your reply.
I completely understand (and even thought of) the issue of harvest season. It’s not easy to find time, and this time of year is crucial to many farmers. I appreciate you taking the time out to point this out and clarify the situation.